Interview with Sophie Pieck – Director of Business Development at Sedo

Simone over at InterNetX conducted an interview with Sophie Pieck from Sedo. They discussed things like, an Inside look at the domain aftermarket, Forecasting future trends and Appraisals to name a few.

From the Interview:

What are the major trends and challenges in the domain aftermarket that businesses and domain resellers should be aware of?

The most influential trends domain resellers should keep an eye on in the coming months are AI, renewable energies and voice search. Domains or endings related to these topics will be in greater demand.

Those who want to continue to focus on short and descriptive domains in combination with the most common endings are always pursuing a good strategy. Topics such as crypto or NFTs will be less relevant. This brings us to the challenges. There are always short-lived trends, such as investing in domains with the keyword “meta,” which then cool down again after a certain period of time. In the worst-case scenario, you can be left sitting on your portfolio if you focus too much on temporary trends.

We recommend securing a few assets first and then testing how demand develops. Anyone involved in the domain name business needs to have perseverance. It is not unusual to sell a domain only after eight years. But the profit margin is very high.

From a business perspective, the availability of good domains could become problematic. More and more brands are getting their desired domain for the reasons mentioned above and are spending more in order to be truly distinctive. The more these perfect ultra-premium domains are in use, the more difficult it will be for other brands to get their hands on them.

Geopolitical events and economic influences pose a further challenge. This has been demonstrated in recent years, which brought several crises. People did not have ready access to liquid financial resources and higher interest rates meant getting money or investing large sums was more challenging. This has had an impact on the purchasing power of domains. We will see how this develops in 2024.

You can read the full interview here