.CLUB’s Innovative Marketing Paying Dividends With Over Half Million Dollars In Sales In Q1

The .club new gTLD has gotten off to a great start following the introduction of their innovative marketing, which has been a contributor to 475 domain names being sold in quarter 1, generating over $500,000 in premium sales.

In January, the registry launched the .CLUB Broker Program and 60-month, no interest, easy payment plans for names priced at $500 or more at get.club. 88 of the 475 names sold during the quarter were sold at get.club.

The .CLUB tiered premium program has been a great global success for the new generic top level domain registry, and in Q1 351 names were sold by 30 different registrars in 13 different countries. 4 names were sold in the NamesCon auction in January.

Total topline premium name sales for Q1 2017, from all sources, came to $505,139.40, which is more than 50% of the total 2016 premium sales of $941,121.78.

As of March 31, 2017, total topline cumulative sales of registry reserved premium .CLUB names came to $4,844,428.45. Notable sales in Q1 2017 included Seniors.club and Pet.club for $18,000 each, and Photo.club for $10,000. For all .CLUB premium names, the premium fee is one-time only, and renewals are at the low standard registration fee. A full list of sales in the first quarter is below.

Lists of the tiered premium names available through the registrar channel on a first come, first served basis are available here. The top premium tiers available through the registrar channel are names priced up to $10,000. Higher value names are available through Sedo.com, Afternic.com, Right of the Dot, and at get.club.

In January, .CLUB expanded the opportunity by offering registry-backed payment plans for all premium names sold directly by the registry and priced at more than $500. With 60-month, interest free payments, a $1,000 name can be had for less than $17/month. For businesses and entrepreneurs, great premium priced names become much more attainable when payments are spread out over 5 years. To search for and purchase premium .club names, with a one-time payment or with 60-month easy payments, see get.club.

There is also the .club Broker Programme. This programme makes it very easy for domain investors and brokers to offer discounts to their customers and earn commissions on the sale of .CLUB premium names, including names that are using the easy payment plan. Approved brokers are issued a unique code they can pass along to their customers. The code will automatically offer a 10% discount to the purchaser and earn commission for the broker the code is assigned to. Interested brokers can get more details and apply for their unique code at get.club/broker.

Here are the sales by registrars over $1,000 for Q1 2017: