The internet is increasingly playing a part in the lives of Belgians with growing numbers enjoying the freedom it gives them, go online for entertainment and feel the internet is an essential part of their daily lives. But only 1 in 20 Belgians have ever registered a domain name.
This is all part of research conducted by InSites Consulting on behalf of DNS Belgium, the .be ccTLD registry, at the end of 2018. The research found trust is important for Belgian internet users, and .be domain names score high on that front.
When asked what were the most important factors when it
comes to trusting a domain name, Belgians responded:
- Language of the domain name
- Extension of the domain name
- The brand of the domain name
- Length of the domain name.
When it came to trusting a website, an encrypted connection
(https) was considered the most important, a .be domain name second and a
company logo third.
When asked if they’ve ever registered at least one domain
name, 5% of Belgians said they had while 95% said not. 60% understood the
concept of domain names while one third (35%) said they’d consider registering
a domain name in the future, the remainder said they wouldn’t.
For the top level domains Belgians register domain names in,
77% said their own country code top level domain .be, 30% said .com, 16% said
.net and 13% said .eu. Following was their neighbour .nl (Netherlands – 8%),
.org (7%), .fr (France – 4%), .brussels (2%), .london (1%) and others accounted
for 9%.
When it comes to the reasons for registering a domain name, 43%
of Belgians said for a website, 40% for website and email and 6% just email.
It also appears Belgians are registering domain names sooner
in the process of developing a business or idea with 42% saying they registered
a domain name “directly at the time of the idea” compared to 23% in 2017, 11% “when
the business is launched” (11% in 2017) and 23% after the start (30% in 2017).
Awareness was highest with .be and .com, with both scoring
awareness among over 90% of Belgians (94% and 92% respectively) while
.vlaanderen and .brussels scored 27% and 19% respectively.
Belgians said they valued the freedom and entertainment the
internet offered them with 70% saying they loved the freedom the internet gives
them (up from 59% in 2017), 68% said they go online at home for entertainment
(57% in 2017) and 67% said they “feel the internet is an essential part of
their daily lives” (47% in 2017).
Belgians say they surf safely online with almost two thirds
(64%) saying they “never surf to untrustworthy sites” while half (50%) “are
concerned with safe internet use” and a quarter (25%) “are aware of the latest
online security tools”.
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