Dot Com sits a top the domain extension food chain

“You come at the king you best not miss”

David Pierce over at Protocol wrote an interesting article with a provocative title. The plot to kill .com.

In the interview Pierce discussed how the buyers of Angel.com went on their journey to rebrand and finally end up with the best name possible.

Paul Nicks is in the article, Paul was quoted as saying,

If you don’t own the .com, you will forever have to talk about yourself by using the full extension of your domain name,”

“If you were protocol.news, or dot-whatever, your entire branding strategy going forward is you have to include the complete URL. If you call yourself Protocol, people just go to protocol.com.”

The article goes on to look at all the non coms that would love to upend .com. Frank Schilling is quoted in the article, making mention he been called the Tom Brady of the domain world. (Not sure about that one).

Schilling said,

Each TLD is its own unique thing, Schilling said. “Like, .game, we own that one,” he said. “We call it ‘The Little Engine That Could,’ because it keeps growing naturally.”

It’s a good read, whether you agree with any or all of it. Check it out on Protocol.com

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