Let’s Talk About “Blockbuster” Sales

First and foremost, I want to make it clear that this post is written by someone who has been domaining for quite a few years but never had a “blockbuster” sale that tops the charts.

Realistically speaking, most of those who are reading this won’t have a blockbuster sale either but let me ask you: so what?

I wanted to start with the bad news so I can move on to the good.

And the good news is that you don’t need blockbuster sales to earn a solid living and be financially secure.

You really don’t.

Home runs make the news. People talk about them. Colleagues envy you. Beginners dream about these sales and so on.

But at the end of the day, these sales are such a minority that they’re next to irrelevant for the average domainer.

The average domainer doesn’t have the inventory it takes to generate such sales.

The average domainer doesn’t have the financial comfort of being able to say no to great but not blockbuster offers. It’s easier to say no to a $30,000 when you have 100 times more than that in the bank… but most people don’t.

It’s important and reassuring to know that you can make money in this industry with “bread and butter” (as in non-spectacular) sales as well. In fact, most of the money is made this way, through sales which aren’t impressive but add up.

Click here to visit Domaining.com’s list which of 500 *all-time* reported domain sales.

All time.

How many seven figure sales are on that list? Less than 100.

And then once again, less than 100 sales between $500,000 and $1,000,000.

Not exactly impressive, right?

Certainly a low enough number of all-time reported blockbuster sales to make it clear that, well… there just aren’t many of them.

As much as I dislike being a party pooper, that’s just how things stand.

If you come to this industry expecting a glamorous career filled with blockbuster sales, you’ll probably be disappointed.

If however you start domaining with more realistic expectations, you might just realize that even if the industry isn’t as glamorous as it may seem, it can and if you work hard enough will enable you to become financially secure.